Arianne McHugh's Page

What is your name?

Arianne

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Saddleback Educational Publishing, Inc

Where did you get your idea for your business or the business you'd like to start?

It started 27 years ago as a family business

Where is (will) your business located? (City and State)

Irvine, CA

If you already have a website, what is the address for your business?

http://www.sdlback.com

How long have you been in business? (Or when do you plan to open?)

27 years

How many employees do you have, if any?

11-20

Describe your product or service, or the product you plan to introduce to the market.

We publish and distribute educational materials to schools. We market to middle and high school struggling learners.

How did you (or plan to) fund your business startup?

SBA loan

What was (is) the biggest hurdle in getting your business off the ground?

Money!

What would you advise other women interested in starting a similar business?

There is never a "perfect" time to start a business- do your due diligence and be smart in researching what you will need and how to survive even the worst business climate.

What has been your biggest mistake?

Resisting change. It is easier to keep things status quo, but in an economy like this, you must adapt!

What has been your smartest move?

To adapt to the business climate by working harder to find the best possible products at the most competitive prices. I strive to constantly offer variety- and quality materials in an environment where most people are downsizing and not adding new product to their assortment.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

amchugh@sdlback.com