Ashley's Page

What is your name?

Ashley

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

The Wildfire: Gifts and Decor

Where did you get your idea for your business or the business you'd like to start?

It started out as a hobby. I'm a stay-at-home mom and my husband bought me the equipment as a way to pass the time. I received such great feedback and had people wanting to buy them from me. That is how my hobby became my obsession, lol.

Where is (will) your business located? (City and State)

online

If you already have a website, what is the address for your business?

http://www.thewildfire.etsy.com

How long have you been in business? (Or when do you plan to open?)

Officially online since Oct. 12th 2007

How many employees do you have, if any?

0

Describe your product or service, or the product you plan to introduce to the market.

Unique, handcrafted candles. Then I plan to add candle accessories and other home decor.

How did you (or plan to) fund your business startup?

personal savings, friends and family

What was (is) the biggest hurdle in getting your business off the ground?

Finally saying no to family and friends. I kept giving away and discounting candles. I was happy to do it and will continue to give gifts. But I needed to know when to say enough is enough.

What would you advise other women interested in starting a similar business?

Network and promote! Candle making is nothing new; Be unique and get your name out there. (which is something I'm still working at)

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

wildfirecandles@cox.net