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At 1:29am on September 13, 2008, Miriam Grafer said…

At 12:04am on August 24, 2008, Alive Inc said…: Have you been featured? ALIVE Magazine™ will feature female entrepreneurs of color on its website each week. To be considered, send a 125 word description of your business to editor@alivemagonline.com.

At 6:11pm on September 25, 2007, Nicole Hoekstra said…: Indeed, thank you cards make a big difference in business! I actually have a few people in the loan processing industry that use SOC to keep in touch, it's great - for personal use too!

Set up a free trial and test it out! Just copy & paste the link below and it'll take you right into it. Turn your speakers up.

Talk to you again soon!
Nicole :-)

https://www.sendoutcards.com/cgi-bin/trnuser.pl?socwalkthrough_start:::11928 Delete Comment

At 3:41pm on September 13, 2007, Patricia Twitchell said…: Dear Cece,

I would like to invite you to my network of friends and professionals. I own and operate a specialty gift shop in Myrtle Creek, Oregon. I am interested in networking with other professional women.

Patricia Twitchell
The Teddy Bear Lady of Myrtle Creek
www.justbearsandstuff.com

At 9:33pm on August 31, 2007, Cece Sarno said…: Congrats on your article in the OC Register! Business is picking up, I can't tell you how many of my friends have lost their jobs. I received a tons of calls last week and I really had to take a step back and shake it off. There is still tons of business out there and I brought 2 more clients on board! I have to stay focus and positive.

At 9:24pm on August 31, 2007, Kimberly Porrazzo said…: How's business, Cece?

At 1:23pm on August 16, 2007, Kimberly Porrazzo said…: Cece - Thanks for joining us! Great photo, by the way. Please be sure to pass this site on to all your women friends who either have businesses or would like to start one. And, use the search feature to market yourself to the women on the network. Good luck!

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Profile Information

What is your name?

Cece Sarno

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Caliber Loan Processing

Where did you get your idea for your business or the business you'd like to start?

For over 12 years I heard from my brokers on how frustrated they were with their current processor.
After I was laid off at New Century, I decided that 3 times in one year was enough and that I was going take control of my future.

Where is (will) your business located? (City and State)

Garden Grove, CA

If you already have a website, what is the address for your business?

http://www.caliberloanprocessing.com

How long have you been in business? (Or when do you plan to open?)

For over 4 months

How many employees do you have, if any?

What is your annual revenue?

$50K-$100K

Describe your product or service, or the product you plan to introduce to the market.

My business is to provide a quick and accurate loan processing service that allows the broker to focus on originating loans and growing their business instead of having to worry about processing their own loans. By contracting my service it allows brokers to keep their overhead and liability down.

How did you (or plan to) fund your business startup?

Credit cards, personal savings

What was (is) the biggest hurdle in getting your business off the ground?

Deciding on the best marketing technique.

What would you advise other women interested in starting a similar business?

I would advise them to keep in mind that sales is part of this business.

What has been your biggest mistake?

Thankfully, I have not had any big mistakes. I have had small mistakes, but those are always manageable and I learn from them.

What has been your smartest move?

Networking with past lending institution relationships?

Are you willing to answer questions from other women business owners about your business?

Yes