Dawm Cassara's Page

What is your name?

Dawn Cassara

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

www.CassaraSystems.com

Where did you get your idea for your business or the business you'd like to start?

I love computer design, programming and pleasing people with that and the speed we can do it.

Where is (will) your business located? (City and State)

St. Louis, with Affiliates in Raleigh/Durham, NC, and Las Vegas, NV.

If you already have a website, what is the address for your business?

http://www.cassarasystems.com

How long have you been in business? (Or when do you plan to open?)

25 years

How many employees do you have, if any?

1-5

Describe your product or service, or the product you plan to introduce to the market.

We can set up custom web sites very quickly while provided options and features with content management. We have developed a framework (not a template) that we use, so we can set the sites up very quickly. We offer eCommerce, animation (Flash), BLogs, Calendars, Scheduling applications, log in levels, dynamic links, Excel downloads of your databases, surveys and any kind of custom programming.

How did you (or plan to) fund your business startup?

Credit cards, personal savings, second mortgage

What was (is) the biggest hurdle in getting your business off the ground?

Finding prospects

What would you advise other women interested in starting a similar business?

Get organized

What has been your biggest mistake?

Not knowing how to market when the economy turns into a recession/depression.

What has been your smartest move?

Developing specialized software - Time and Job Tracking, Patient Survey, Patient Response Management, TeeTrack scheduling

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

dcforhillary@cassarasystems.com