Denise Willard's Page

What is your name?

Denise Willard

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Decor by Denise

Where did you get your idea for your business or the business you'd like to start?

My passion for interior design started at a very young age when I would arrange and rearrange my bedroom to achieve just the right look. I sequed my passion for all things interior in 2002 to a business where I help my clients transform their houses into the homes they desire.

Where is (will) your business located? (City and State)

Washington, DC Metro Area

If you already have a website, what is the address for your business?

http://www.DecorByDenise.com

How long have you been in business? (Or when do you plan to open?)

2002

How many employees do you have, if any?

1-5

What is your annual revenue?

$250K-$500K

Describe your product or service, or the product you plan to introduce to the market.

Decor by Denise is a full service residential interior design and decorating firm. We offer everything from space planning to color palette development to furniture selection, inteiror facelifts and so much more.

How did you (or plan to) fund your business startup?

Credit cards, personal savings, equity line of credit, friends and family

What was (is) the biggest hurdle in getting your business off the ground?

Finding high quality clients who truly value you and your talent.

What would you advise other women interested in starting a similar business?

Make sure you have a secondary source of steady income while you build your business.

What has been your biggest mistake?

Not planning well enough financially for the cyclical nature of the business.

What has been your smartest move?

Hiring others to help me.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

dwillard@decorbydenise.com