Dian Miller's Page

What is your name?

Dian Miller

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

SendOutCards

Where did you get your idea for your business or the business you'd like to start?

I started a company - Techlab Photo Imaging which I managed for 18 years. I sold it in 2006 and became and became an independent consultant for Send Out Cards. I am also afflliated and a huge supporter of the Magnetic Sponsoring program.

Where is (will) your business located? (City and State)

Harrisburg PA

If you already have a website, what is the address for your business?

http://www.smallbizedge.com

How long have you been in business? (Or when do you plan to open?)

Techlab Photo Imaging Inc. 1988-2006
Send Out Cards 2007

How many employees do you have, if any?

1-5

What is your annual revenue?

$50K-$100K

Describe your product or service, or the product you plan to introduce to the market.

SendOutCards a creative, professional way to communicate and follow up with your clients. It is like having your a print shop and a post office at your desk.

Send Out Cards is a taking the market by storm with an easy to use system that allows a company to keep in touch with their customers with automated cards and postcards. Imagine send 1 card, or 10 cards or 500 cards in about 15 minutes from your desktop. I have a blast showing business owners this system. It's easy, fast and a great way to stay connected with your clients! Showing appreciation wins over self promotion everytime!

How did you (or plan to) fund your business startup?

equity line of credit

What was (is) the biggest hurdle in getting your business off the ground?

The transistion from owning a retail store, where customers just walked in, to having to go out and FIND customers!

What would you advise other women interested in starting a similar business?

To get started - Hire a PR firm if you can afford it. Find your weak areas and try to improve on them, but don't let it overhwelm you. Progress that is slow and steady will get you there. Read motivational business books. My number one single piece of advice buy this book - The Ultimate Sales Machine by Chet Holmes.

What has been your biggest mistake?

Looking for immediate results.

What has been your smartest move?

Faking it till you make it attitude. It pays off.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

sendoutcards@live.com