Heather Dixey's Page

What is your name?

Heather Dixey

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Emerald Coast Arts

Where did you get your idea for your business or the business you'd like to start?

I started out on ebay.

Where is (will) your business located? (City and State)

Pensacola, FL

If you already have a website, what is the address for your business?

http://www.emeraldcoastarts.com

How long have you been in business? (Or when do you plan to open?)

since 2005

How many employees do you have, if any?

1-5

What is your annual revenue?

I choose not to disclose

Describe your product or service, or the product you plan to introduce to the market.

I sell art, home decor, supplies and tools for making art and jewelry.

How did you (or plan to) fund your business startup?

personal savings

What was (is) the biggest hurdle in getting your business off the ground?

marketing

What would you advise other women interested in starting a similar business?

Gather up a team and work together to get your name out there. Don't rely on family and friends for support.

What has been your biggest mistake?

The original site was an obscure name and a free form layout that confused people. Stick to what is proven to work even if you want it to look artistic & unique.

What has been your smartest move?

Hiring someone to help me.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

alycnwonderland@yahoo.com