Linda Casso's Page

What is your name?

Linda Casso

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Tuned In Media, Inc.

Where did you get your idea for your business or the business you'd like to start?

After working in broadcast radio advertising for many years I began to desire having my own agency.

Where is (will) your business located? (City and State)

Long Beach, CA

If you already have a website, what is the address for your business?

http://www.tunedinmedia.com

How long have you been in business? (Or when do you plan to open?)

5 years.

How many employees do you have, if any?

1-5

What is your annual revenue?

$100K-$250K

Describe your product or service, or the product you plan to introduce to the market.

Advertising: Radio, TV, Web and Print. Local and nationwide.

How did you (or plan to) fund your business startup?

equity line of credit

What was (is) the biggest hurdle in getting your business off the ground?

The fear of leaving my secure job of 12 years.

What would you advise other women interested in starting a similar business?

Everyday: Show up...report for duty, sow seeds, never stop and wait for the harvest. It will happen. Networking with other women business owners has been a source of encouragement. I highly suggest joining a NAWBO chapter.

What has been your biggest mistake?

Not understanding the financial aspects of running a business and doing anyway!

What has been your smartest move?

Moving my home office to an office space and hiring a full time employee.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

lcasso@tunedinmedia.com