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Lorraine Ball's Discussions
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Why are you a member of MY Woman Owned Biz?
What do you hope to get from the site, and how can we make it more productive so more creative, interesting women join?
Posted on September 4, 2008 at 6:06am —
Hard Times Demand Teamwork
Today's article :Hard Times Demand Teamwork, painted for me the sharp contrast between my life as an entrepreneur and my days in corporate America.
Author Tammy Erickson's suggestions… Continue
Posted on August 28, 2008 at 10:40pm —
My Life in Six Words
Everyone has a story. That's the tag on the masthead of SMITH Magazine, promoting their new book, a collection of quotes or 6 word stories. Contributors famous and not, were asked to share their life story in six words.
… Continue
Posted on July 19, 2008 at 1:30pm —
The UnHelp Desk
Do you remember when the purpose of a Help Desk was to help you? A telephone call away, one quick question to a knowledable individual and your problem was fixed.
Today, I am pretty convinced the purpose of a Help Desk is to drive customers away.
… ContinuePosted on July 17, 2008 at 1:30pm —
Bring the Love Back
Today, you have to talk to them. While many people talk about this changing nature of marketing communication, this extremely funny video by Geert Desager ( Trade Marketing Manager South East Asia for Microsoft.) demonstrates how wrong old style advertising can seem!… Continue
Posted on July 15, 2008 at 1:51pm —
Lorraine Ball's Videos
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Your Front Row
Added by Lorraine Ball
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Do it Yourself Marketing
Added by Lorraine Ball
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Go for the Gold
Added by Lorraine Ball
Profile Information
- What is your name?
- Lorraine Ball
- Are you currently heading a woman-owned business?
- Yes
- If you are in business, what is the name of your business?
- Roundpeg
- Where did you get your idea for your business or the business you'd like to start?
- As a 20-year veteran of corporate America, i spent a lot of time feeling like a square peg in a round hole. I wanted to create a place where I fit. That place is Roundpeg, built on things I love to do, and things i do well.
Today as the head of Roundpeg, a small business marketing firm, I help small business owners find a starting point for growth and change.
- Where is (will) your business located? (City and State)
- Indianapolis, IN
- If you already have a website, what is the address for your business?
- http://www.roundpeg.biz
- How long have you been in business? (Or when do you plan to open?)
- Founded in January of 2002, we will celebrate our sixth anniversary next year.
- How many employees do you have, if any?
- 1-5
- What is your annual revenue?
- $100K-$250K
- Describe your product or service, or the product you plan to introduce to the market.
- We provide marketing services for small business. Logos, brochures, web sites, as well as creating marketing and business plans for companies looking for funding and financing.
- How did you (or plan to) fund your business startup?
- Credit cards, personal savings
- What was (is) the biggest hurdle in getting your business off the ground?
- As a corporate executive, I had great connections all over the country, and few in my home market. Starting an Indy centered business was a challenge as i worked hard to build a local network.
- What would you advise other women interested in starting a similar business?
- Narrow your focus to a niche large enough to support your business and small enough to manage. Embrace your competitors, work with them, not against them, and become active in the local business community
- What has been your biggest mistake?
- Trying to organize a conference, without a solid following, committing to to large a space, and being unwilling to pull the plug when it wasn't working.
- What has been your smartest move?
- Becoming involved and ACTIVE in the small biz community, taking on leadership roles in a variety of networking groups.
- Are you willing to answer questions from other women business owners about your business?
- Yes
- What is your email address?
- lorraine@roundpeg.biz
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