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Lorraine Ball's Page

Lorraine Ball's Blog

Lorraine Ball

Why are you a member of MY Woman Owned Biz?

I belong to a number of social communities, and each one serves a unique purpose.. I really think this concept is great, but the site is flat for me.. There are a number of people who post content from time to time, but few discussions. Why?

What do you hope to get from the site, and how can we make it more productive so more creative, interesting women join?

Posted on September 4, 2008 at 6:06am —

Lorraine Ball

Hard Times Demand Teamwork

The newest addition to my GoogleReader is HarvardBusiness.org. The topics of the posts range from politics to leadership strategies in a down economy. Well written, and thought provoking, I have found myself skipping many of my usual favorites to see what is new here.

Today's article :Hard Times Demand Teamwork, painted for me the sharp contrast between my life as an entrepreneur and my days in corporate America.

Author Tammy Erickson's suggestions… Continue

Posted on August 28, 2008 at 10:40pm —

Lorraine Ball

My Life in Six Words

Everyone has a story. That's the tag on the masthead of SMITH Magazine, promoting their new book, a collection of quotes or 6 word stories. Contributors famous and not, were asked to share their life story in six words.



… Continue

Posted on July 19, 2008 at 1:30pm —

Lorraine Ball

The UnHelp Desk

Do you remember when the purpose of a Help Desk was to help you? A telephone call away, one quick question to a knowledable individual and your problem was fixed.


Today, I am pretty convinced the purpose of a Help Desk is to drive customers away.

… Continue

Posted on July 17, 2008 at 1:30pm —

Lorraine Ball

Bring the Love Back

50 years ago, advertising was easy, figure out your target audience, and talk at them.

Today, you have to talk to them. While many people talk about this changing nature of marketing communication, this extremely funny video by Geert Desager ( Trade Marketing Manager South East Asia for Microsoft.) demonstrates how wrong old style advertising can seem!… Continue

Posted on July 15, 2008 at 1:51pm —

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Lorraine Ball's Videos

Comment Wall (2 comments)

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At 8:26am on April 19, 2008, Karen Spaeder said…
Thank you, Lorraine! Those are great thoughts.
At 4:34am on January 5, 2008, Lorraine Ball said…
In October, you responded to my post, but I havent' been back since. Are you still interested in horror stories? And are you still working on your conference?

Profile Information

What is your name?
Lorraine Ball
Are you currently heading a woman-owned business?
Yes
If you are in business, what is the name of your business?
Roundpeg
Where did you get your idea for your business or the business you'd like to start?
As a 20-year veteran of corporate America, i spent a lot of time feeling like a square peg in a round hole. I wanted to create a place where I fit. That place is Roundpeg, built on things I love to do, and things i do well.

Today as the head of Roundpeg, a small business marketing firm, I help small business owners find a starting point for growth and change.
Where is (will) your business located? (City and State)
Indianapolis, IN
If you already have a website, what is the address for your business?
http://www.roundpeg.biz
How long have you been in business? (Or when do you plan to open?)
Founded in January of 2002, we will celebrate our sixth anniversary next year.
How many employees do you have, if any?
1-5
What is your annual revenue?
$100K-$250K
Describe your product or service, or the product you plan to introduce to the market.
We provide marketing services for small business. Logos, brochures, web sites, as well as creating marketing and business plans for companies looking for funding and financing.
How did you (or plan to) fund your business startup?
Credit cards, personal savings
What was (is) the biggest hurdle in getting your business off the ground?
As a corporate executive, I had great connections all over the country, and few in my home market. Starting an Indy centered business was a challenge as i worked hard to build a local network.
What would you advise other women interested in starting a similar business?
Narrow your focus to a niche large enough to support your business and small enough to manage. Embrace your competitors, work with them, not against them, and become active in the local business community
What has been your biggest mistake?
Trying to organize a conference, without a solid following, committing to to large a space, and being unwilling to pull the plug when it wasn't working.
What has been your smartest move?
Becoming involved and ACTIVE in the small biz community, taking on leadership roles in a variety of networking groups.
Are you willing to answer questions from other women business owners about your business?
Yes
What is your email address?
lorraine@roundpeg.biz
 
 

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