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Rachel Pradhan
- Female
- Dana Point
- United States
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Rachel Pradhan's Page
Profile Information
- What is your name?
- Rachel Pradhan
- Are you currently heading a woman-owned business?
- Yes
- If you are in business, what is the name of your business?
- Blaze Interactive
- Where did you get your idea for your business or the business you'd like to start?
- My husband and I started our web design and development company while we were both finishing design school. Since we've been open, we have expanded our services to include all internet marketing tools: eNewsletters, blogs, online video, podcasting, custom and template websites.
- Where is (will) your business located? (City and State)
- Dana Point, CA
- If you already have a website, what is the address for your business?
- http://www.blazeinteractive.com
- How long have you been in business? (Or when do you plan to open?)
- We are in our 3rd year being open - although we've been building websites freelance since the late 90s.
- How many employees do you have, if any?
- 1-5
- What is your annual revenue?
- I choose not to disclose
- Describe your product or service, or the product you plan to introduce to the market.
- We are an Internet Marketing company, providing: eNewsletters, blogs, online video, podcasting, custom and template websites.
- How did you (or plan to) fund your business startup?
- personal savings, friends and family
- What was (is) the biggest hurdle in getting your business off the ground?
- Learning what works on the Internet - it took us a while, but now I would consider myself an 'expert'.
- What would you advise other women interested in starting a similar business?
- Don't just start a web design company just because you know HTML. There's so much more to it than that. First, you have to understand the basic principles of design and usability; second, you have to understand internet marketing so that you can help your clients grow their business.
- What has been your biggest mistake?
- Agreeing to build a Flash based website for a small business - I don't recommend Flash because of it's lack of Search Engine friendliness. Although the site is beautiful, it's difficult to find.
- What has been your smartest move?
- Sending eNewsletters weekly.
- Are you willing to answer questions from other women business owners about your business?
- Yes
- What is your email address?
- rachel@blazeinteractive.com
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