If you are in business, what is the name of your business?
Sheri Geoffreys Photography, Inc.
Where did you get your idea for your business or the business you'd like to start?
Discovered a new hobby in photography after recovering from cancer and fell into a business. Used to be in the corporate world prior, so naturally loved photographing executive portraits.
Where is (will) your business located? (City and State)
Ladera Ranch, Ca
If you already have a website, what is the address for your business?
How long have you been in business? (Or when do you plan to open?)
ten years
How many employees do you have, if any?
1-5
What is your annual revenue?
$100K-$250K
Describe your product or service, or the product you plan to introduce to the market.
Polished editorial type headshots are more desired today. This type of professional photography captures the personality and professionalism of individuals to give their audience a better feel of who they are and what their company is all about. Capturing a library of images is very effective to be used throughout the web site and for marketing materials instead of purchasing more expensive stock photography. Coming to your offices and photographing in and around your office is typical. Even if your offices are very simple, you will be amazed of what Sheri comes up with on where to photograph at your location. Studio lights are brought to your site and used if needed. Photographing one head shot to one hundred headshots, group shots and corporate environment images all can be photographed at your location. It is typical to frequent companies on a monthly, quarterly or yearly basis to photograph new employees. Numerous clients work with talented PR Firms, such as Idea Hall, Amies Communications and Click Brand, who work side by side with their clients in creating their websites, marketing materials and handling their public relations. In these cases, it is common for Sheri to work with the PR Firm's Art Director in collaborating a vision for imagery.
How did you (or plan to) fund your business startup?
personal savings
What was (is) the biggest hurdle in getting your business off the ground?
Learning the business model.
What would you advise other women interested in starting a similar business?
Love, Love, Love what you do and use your passion to drive your focus to learn the business and keep photographing!
What has been your smartest move?
Building relationships
Are you willing to answer questions from other women business owners about your business?
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