Barbara Swisher's Page

What is your name?

Barbara Swisher

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Global Video Media Presentations, LLC

Where did you get your idea for your business or the business you'd like to start?

I had been in real estate for a few years but it just didn't seem to be working for me, no matter how hard I tried.
I was out walking one day, talking to God, and I said, God, I know this r.e. job is not your plan for me. Everything I do, doesn't work out. I'm honest, I give 150%. What gives?
I started having this idea of creating a website in a luxury magazine format, but instead of pictures of the luxury brand product in a one dimensional viewing with video,dresses would flow on the runways, women could be shown broading a private jet wearing those knockout Christian Louboutin Stilettos and a Michael Kors dress. Giving women consumers something to yearn for the shoes, the dress, the adventure of traveling by private jet. Creating interactive audience partcipation using emotion.
The website, www.link2globalluxury.com, is in a luxury magazine format, with a video and slideshow advertising platform, linked with a social networking, "word of mouth" platform. The advertising is done by purchasing prepaid webpages, where luxury brand advertisers can manage their own page, upload as many videos and slideshows as they want, decorate their site with wallpaper, music, word text, links to their company website, images and a language package for international use. Advertising is also available on the homepage premium videos and featured videos. Optional flash banner ads, where viewer can be linked to prepaid webpages, homepage videos and slideshows.
Articles of interest and geared for the upwardly mobile will be featured. Plus a forum where brand advertisers/consumer and consumer/consumer can interact.

The benefits of this luxury advertising magazine:
Increase traffic to obscure company website.
Create Brand Recognition
Create interaction between advertisers and consumers
Create a buying experience that is edgy, exciting, adventurous, emotional and memorable using video storytelling.
To bring a new and unique advertising platform to luxury product marketers.
Link together under one website Global luxury product marketers.
Manage own advertising.
My Vision:
To become an internationally recognized provider of ELuxury video advertising to a global network of Luxury Marketers.

www.link2globalluxury.com, is in development stage. Hoping for a late Fall launch.
Upon request, link2globalluxury is available by e-mail and will be on the site.

Where is (will) your business located? (City and State)

Encinitas, CA.

If you already have a website, what is the address for your business?

http://www.link2globalluxury.com

How long have you been in business? (Or when do you plan to open?)

Opening late Fall 2007.

How many employees do you have, if any?

1-5

What is your annual revenue?

$0-$999

Describe your product or service, or the product you plan to introduce to the market.

Online Luxury Advertising Magazine.
See above: Where did you get your idea?
Outline of website and it's benefits

How did you (or plan to) fund your business startup?

Credit cards, personal savings

What was (is) the biggest hurdle in getting your business off the ground?

Figuring out the best way to use what little money I had?

What would you advise other women interested in starting a similar business?

Do extensive research on your idea. Once you have decided to jump in with two feet, don't look back. Have faith!

What has been your biggest mistake?

Doing it all myself.

What has been your smartest move?

Letting people know that my finances were limited. They worked with me because they were excited and believed in the project. It created a new round of excitement for me and pushed me to keep at it.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

barbara.swisher@cox.net