My Profile

What is your name?

Penny Catterall

Are you currently heading a woman-owned business?

Yes

If you are in business, what is the name of your business?

Penelope Designs

Where did you get your idea for your business or the business you'd like to start?

Brainstorming with my sisters.

Where is (will) your business located? (City and State)

Bethesda, MD

If you already have a website, what is the address for your business?

http://www.penelopedesign.etsy.com

How long have you been in business? (Or when do you plan to open?)

The Etsy site just went up in September 2007, but I have been selling to friends and neighbors for several years.

How many employees do you have, if any?

0

What is your annual revenue?

$1K-$10K

Describe your product or service, or the product you plan to introduce to the market.

I knit baby hats, booties, and other items upon request, as well as teach knitting and crocheting. I also make jewelry and hold an annual Winter Holiday Boutique at my home that brings other friends who make hand-crafted items for sale before the Holiday Season.

How did you (or plan to) fund your business startup?

personal savings

What was (is) the biggest hurdle in getting your business off the ground?

Figuring out how to market my product on the internet in an already saturated market....

What would you advise other women interested in starting a similar business?

You'd better know how to knit fast!

What has been your biggest mistake?

Not figuring out how to use my digital camera when I first got it!

What has been your smartest move?

Letting friends and neighbors know about your services.

Are you willing to answer questions from other women business owners about your business?

Yes

What is your email address?

pencat5564@yahoo.com