MyWomanOwnedBusiness.com

A space for women business owners to share.

Liz Schmidt's Page

Liz Schmidt

Liz Schmidt's Friends

Liz Schmidt's Groups

 

Latest Activity

Jennifer Sinclair and Liz Schmidt are now friends Jun 9
Liz Schmidt replied to the discussion Looking for a cash-back Visa or Mastercard Mar 14
Liz Schmidt left a comment for Brooke Mar 14
Brooke left a comment for Liz Schmidt Mar 11
Liz Schmidt replied to the discussion ecocentra online marketplace Mar 10
Liz Schmidt started a discussion called Looking for a cash-back Visa or Mastercard Mar 8
Liz Schmidt replied to the discussion How to pre-screen customers for a payment plan? Jan 22
Liz Schmidt replied to the discussion How to pre-screen customers for a payment plan? Jan 22

Profile

What is your name?
Liz Schmidt
Are you currently heading a woman-owned business?
Yes
If you are in business, what is the name of your business?
Organic and Healthy
Where did you get your idea for your business or the business you'd like to start?
I wanted to share the organic, natural and health products my husband and I researched for use our own family in the hopes of helping others avoid exposure to toxic chemicals, especially in the home.
Where is (will) your business located? (City and State)
Foothill Ranch, CA
If you already have a website, what is the address for your business?
http://www.organicandhealthy.com
How long have you been in business? (Or when do you plan to open?)
Total of 13 years... Organic and Healthy since January 2007. Light 4 Beauty since 2005. Intelligraphics since 1996. All three are still in operation.
How many employees do you have, if any?
0
What is your annual revenue?
$100K-$250K
Describe your product or service, or the product you plan to introduce to the market.
Online retailer of organic, natural and non-toxic products for healthy homes. Also selected natural health products.
How did you (or plan to) fund your business startup?
personal savings
What was (is) the biggest hurdle in getting your business off the ground?
Finding time to build the website while still operating the other businesses.
What would you advise other women interested in starting a similar business?
Join NAWBO (National Association of Women Business Owners).
What has been your biggest mistake?
Underestimating the amount of time it would take to get our website completed.
What has been your smartest move?
Getting content on the website quickly to start building search engine rankings.
Are you willing to answer questions from other women business owners about your business?
Yes
What is your email address?
liz@organicandhealthy.com
We live in Foothill Ranch, which you might recognize from recent news reports when wildfires burned all around us, within yards of our home.

We were fortunate to have lost no homes in our community to the firestorm, but the quality of air, even indoors, has been horrendous all week--as it has been throughout many areas of Southern California--and our health is suffering as a result. Yesterday we were treated to a few hours of clean outdoor air, and it felt like heaven to open the windows and breathe fresh air for the first time in days. But, when a faint smoke odor returned in the early evening, I was shocked to feel my heart start racing and my chest tighten up, and many of my neighbors are reporting similar experiences.

I believe this reaction to our polluted air is a "canary in the coal mine" warning that the air is loaded with toxins and substances that are probably affecting the health of many residents who have been forced to breath it for many days, whether they feel it or not. In an effort to provide a small service to folks who are locked up inside their homes to avoid the polluted outdoor air, my e-business has slashed our price on a top-of-the-line air purifier--the same unit FEMA provided to New York City residents after 9/11.

The trouble is I don't know how to get the word out about this discount and I'm not allowed by the manufacturer to advertise a reduced price. If someone you know is living in an area affected by the fires, please forward them this link: http://www.organicandhealthy.com/fire.html. We are offering a significant discount on a serious air purifier that is highly regarded by many health care professionals; not a cheap, ineffective model like those sold by local discount stores.

I hope people don't think I am trying to profit off the misery of those affected by the fire...I've spent countless hours ordering these filters for friends and neighbors at my cost; but as a small business with shallow pockets, I’m afraid I cannot afford to do this for everyone in So Cal. I thought about donating a portion of the sales to local relief agencies, but decided I would rather donate directly to affected families by providing a large discount.

We sleep in a closed bedroom with one of the smaller units, and when we go into the hallway in the morning it feels and smells like we're walking outdoors into the smoke-filled air; so I know it's doing a tremendous job of cleaning the air inside our room. I wish we had a few of these so we could have one in every room, or a large unit for each floor of our home, but at this time we only have the one filter that we move from room to room, depending on what we are doing at the time, and it has provided at least a pocket of clean air for my family to breath comfortably. (A couple days ago we ordered a large unit that will be arriving Tuesday--had we understood the impact of this nasty air we would have spent the extra $$ on overnight delivery.)

My thoughts, prayers and good wishes go out to all who are affected by the wildfires.

Liz Schmidt
Owner, Organic and Healthy

Liz Schmidt's Blog

Southern California FIRE SALE on Air Purifiers

Continue

Posted on October 27th, 2007 at 9:51pm — No Comments (Add)

Comment Wall (12 comments)

You need to be a member of MyWomanOwnedBusiness.com to add comments!

Join this network

At 3:00pm on March 11th, 2008, Brooke said…
Hi Liza,
Great products! I launched an online retail site selling wedding,baby and bridal shower favors, etc. Do you have any tips on SEO and adwords, etc? I'm having a hard time seeing results from my adwords campaign.
At 3:40pm on October 28th, 2007, Emma Tiebens said…
HI Liz!
Great to "see" you again! Thanks for the invitation to be one of your "friends"! Awesome idea on air purifiers! I will be checking out your website...take care and hope to see you again soon!!!

Hugs,

Emma :)
At 9:57pm on October 27th, 2007, Liz Schmidt said…
Thanks Kimberly. I finally figured the box thing out, and also added a blog post, as you suggested.
At 12:18pm on October 27th, 2007, Kimberly Porrazzo said…
Liz - there should be a box in the center column of your page that says something like "Your MyWomanOwneBusiness.com" box. Click on edit and you can add info. That's where I plugged in a video blog. That's where you can upload a photo of the filter and make your statement about it.
At 7:46am on October 27th, 2007, Jacquelyn Thorp said…
Hi Liz, Great to hear from you! Hope you are safe and doing well. My family moved to Hemet, California last year and are very happy, although I miss all my friends in NAWBO. Thank you for your invitation.

Jacquelyn Thorp Kinworthy, SPHR-CA
CEO, HR-Coach
Human Resource Products and Services
www.HR-Coach.com
www.HR-Coachonline.com
(888) 926 - 2644
At 10:20am on October 26th, 2007, Liz Schmidt said…
I live in So Calif and am trying to get the word out to residents that I've slashed the price (and my profit) on an air purifier for residents who are being forced to stay indoors to avoid breathing the smoky, toxic air that is blanketing the area. This is the same air filter FEMA provided to Manhattan residents after 9/11 -- it's top of the line. I'm posting it here at the suggestion of Kimberly in hopes of getting it picked up by search engines, as I am not allowed to advertise these low prices. If anyone knows of someone affected by this horrible air quality, please invite them to visit http://www.organicandhealthy.com/fire.html
At 2:30pm on September 18th, 2007, Cristina M Robeck said…
Will do! Let me know if there is anythign we can take off your plate. I understand the busy part of life. I have two little ones my self 3yrs & 1yr! :)
At 11:20am on September 18th, 2007, Cristina M Robeck said…
Liz - your products are beautiful! Your website could use some work on matching your products. I love what you are selling. I just do think that your site shows it off very well. Let me know if you would like to discuss how to make your site more dynamic and portray your beautiful pieces. I own a design firm in Orange County and we focus on helping small businesses compete on the internet. Please visit our site at www.RobeckDesign.com. Looking forward to hearing from y ou soon.
At 3:47pm on September 13th, 2007, Patricia Twitchell said…
Dear Liz,

I would like to invite you to my network of friends and professionals. I own and operate a specialty gift shop in Myrtle Creek, Oregon. I am interested in networking with other professional women.

Patricia Twitchell
The Teddy Bear Lady of Myrtle Creek
www.justbearsandstuff.com
At 5:40pm on September 3rd, 2007, greytdogz said…
Very impressive website and products.
 
 

About MyWomanOwnedBusiness.com

 

© 2008   Created by Kimberly Porrazzo on Ning.   Create your own social network

Report an Issue  |  Feedback  |  Privacy  |  Terms of Service